Many people confuse these two terms. Both SEO and SEM are parts of digital marketing. Search engine marketing (SEM) is the broader process of optimizing the website to rank higher on the search engine result pages. Search Engine Optimization (SEO) is the partial process used in the SEM world. It creates the foundation of an excellent search engine marketing process. The SEM consultant has a good knowledge of both terms. #searchenginemarketingintelligence #searchenginemarketingconsultant